Eden Springs UK Ltd is the UK market leader in the water cooler industry and a national player in the coffee and coffee machine business. As part of Eden Springs International (SA), which has a presence in 14 countries, we have over 15 years of high-quality servicing experience in the home and office beverage delivery market. We are experts in our field and operate with local managers in branches across the UK, supplying refreshing water and coffee to offices and homes with the feel of a local distributor, but with the backing of an international company.
Eden Springs UK recently entered the workplace coffee and coffee machine market. In an effort to increase audience engagement and generate more sales “Hot Leads’, they asked for our help.
Their main objective was to “empower, educate and equip front-line sales staff with the knowledge and tools to spot and act upon sales opportunities as and when they arise.”
Our first action was to identify and interview our key population of interest, in this case, Eden Springs Route Sales Managers (RSM’s). It was imperative that we had a clear understanding of their daily routines and potential pitfalls they may encounter.
The video was designed to educate staff on the finer points of customer service, engagement and the customer benefits of working with Eden Springs and how these elements link to an increase in sales leads, profits and individual earnings.
“Our Eden Springs video wasn’t a typical training video, we quickly realised that in order to get a potentially difficult audience on board we had to inject humour and humility into the piece.
Since being rolled out, Eden have noticed a 25% increase in Hot Leads generation and have since asked us to help the sales force meet their expectations with a customer-facing campaign.” Damien Higgins, Marketing Director