The creation of a multi-million-pound express coach service In Poland

PolskiBus.com is an innovative and great value inter-city express coach service based in Poland, serving both national and international routes. PolskiBus.com operates some of Europe’s most modern, high quality and fuel efficient coaches equipped with air conditioning, free Wi-Fi and, disabled access.Klaklak won a competitive tender to create the brand and produce all design and marketing material for Souter Investment’s new venture, a yield managed, low cost bus service in Poland, to be called PolskiBus.com.


Working closely with Souter Investments and Sir Brian Souter, Klaklak undertook an intensive design process which covered every aspect of the PolskiBus.com brand, from high level elements like the logo, brand guidelines, responsive web design and bus livery to smaller details like bespoke USB and driver uniforms. Klaklak created every visual element of PolskiBus.com, ultimately producing all material for the launch of PolskiBus.com and all marketing material.


PolskiBus.com launched in Poland and has enjoyed increased growth since launch.  The day of launch saw 100,000 visitors to the website. Over 175,000 passengers in the first four months have resulted in Souter Investments investing in a further 100 buses for its fleet. Today PolskiBus.com carried over 20 million passengers. The brand development and marketing work carried out on PolskiBus.com also received the prestigious Zlote Spinacze award in Poland.


“Polskibus.com engaged Klaklak to work with us on the launch of a new European venture. They won a competitive tender process against several other established design houses, impressing with their grasp of the product USPs from day one. The work they have carried out has been of a high standard, both from a creative perspective and a commercial point of view. Klaklak have been a key partner in the development of our business to date.” John Berthinussen, Souter Investments.