XCP is a modern, ISO 9001 certified company with an eco-friendly ethos. They have been making a positive global impact for the past 30 years, and they aim to continue to do that in the future. Klaklak has supported XCPs goals and culture by producing CGI renditions of XCPs latest product range, giving the product a high-level finish result.
XCP wanted to create CGI packaging for the new XCP bottle and trigger. In the past, making each packshot consistent has been difficult, as it’s hard to reflect and reproduce the right lighting, pixel quality, camera angle and shadow on a real object. With the use of CGI, XCP could keep each rendering in the same light, pixel quality, camera angle, and shadow.
The integration of CGI in print and digital was made easier. The finished product had an excellent reflection and high pixel amount, making it suitable for a large print with high definition. The rendering also featured on a TV advert.